BaDeYaDeYa fuels our queer community to flaunt their love and embrace their true selves. From the electric buzz of a 3AM warehouse party to the warm vibes of a family park barbecue. 

Comfortable and hard-wearing T-Shirts, Hoodies and Sweats with neon colours that beckon new friends from the other side of the dance floor and start conversations. Our products are for indulging on dark, psychedelic dance floors and still shining as bright and iconic as you are.

BaDeYaDeYa is clothing that stands for something:

• Underground queer techno at heart. Clothing that brings to life the dark primal beats, vibrant energy and psychedelic visuals that define the Techno scene.
• Built by survivors of intense dancefloors Premium quality fabrics to deliver the comfort and durability you’ll need when bouncing around a dimly lit underground club.
• Out, loud and proud! BaDeYaDeYa understands the importance of what being your authentic self means to you. We celebrate and advocate for our fluid life and the whole  LGBTIQA+ community.
• Each one is a piece of Art We believe in bringing art into every-day life and make it accessible, affordable and wearable.

BaDeYaDeYa celebrates and advocates for our fluid life. We understand the importance of what being your authentic self means to you. We believe that Love is Love regardless of one's gender identity or sexuality.

Luke Cutler, artist and owner, draws on a lifetime of queer experiences to empower those who want to embrace an alternate lifestyle so that they can be their most authentic self.

“My mother worked in the fashion district of Little Collins Street and whenever possible she would go to the Tivoli Theatre. As a non-binary child I was eager embraced both of her passions. From a young age learnt all I could about the art of couture fashion and it love of theatre - even taking me to see Australian theatre legend Toni Lamond 1966.

As a result I have spent much of my life dressing up and hanging out in theatres, burlesque clubs. Becoming enchanted, entranced and entrenched in a life made richer by the whit and beauty of showgirl/showboys of all genders.

Having entered my first discotheque aged 16 I haven't stopped dancing yet. Like many queer people it was on the dancefloor I found my artistic, queer logical family. They nurtured me and helped me experience the wealth of queer, alternative culture out there and step-by-step move towards my true authentic self. I owe a lot to my elder liberationists and the feminine powerful goddesses of every gender teaching a healing and gentler way of being, at my age my mentors are my juniors, my teachers.”

Artist, festival director and urban nature photographer Luke’s designs and have featured at: Sydney Mardi Gras, the 1996 Adelaide Festival of the Arts, Melbourne’s 1990 Midsummer Festival and is a cofounder of Adelaide’s Feast in 1996.BaDeYaDeYa is a step towards bringing art into every-day life and draw on a lifetime of experience spent on the road to my true self to help others live theirs. Lukes first streetwear collection was launched as pert of World Pride Amplified Sydney 2023.